Business

NIN – The Times are Changing

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One of the first bands I fell in love with during college was Nine Inch Nails (actually back then, it wasn't a band). The seminal record, Pretty Hate Machine was a mash-up of Prince Samples and Orchestral Scores from Stephen King and Clive Barker films (along with many other sounds). Since then Trent Reznor has continued to evolve/

Yesreday they‘ve releases The Slip—a new 10-track album—for free on
http://theslip.nin.com/. The record is available in virtually every flavor of DRM-free digital format, all you need to do is give them your email address. The album will eventually be available in traditional formats as well. This move mirrors those of both Radiohead and Prince.

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Adobe Media Player Article Gets Longer Legs

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The fine folks over at Layers Magazine have also published the article: Does the World Need Another Media Player? This time its had the benefit of being scrubbed by an editor (not just spell-checker). You can read it here: http://www.layersmagazine.com/column_adobe_mediaplayer1.html.

A few folks have commented on the length of the article... here’s the Spark Notes version:
  • Flash Video is getting really popular
  • The Adobe Media Player will be easier for corporations, schools, and government to use due to Adobe's greater acceptance over Apple (and especially iTunes).
  • The media player supports several models that are attractive to content creators
  • The media player supports very rich statistics on media consumption
  • The application is going to move onto all sorts of devices and platforms in the near future.
  • If you are a podcaster... I predict the Adobe Media Player will have as great of an impact as iTunes did on podcast consumption.

The article is long... but worth the read... I promise.




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Interesting Video to Explain Podcasting




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Lockernome Comments on Adobe Media Player




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Adobe Demos Future Technology at NAB

Following up on my "Really Cool Adobe Announcements" post...

Adobe has actually posted their "secret" presentation from NAB. Hart Shafer talks about four cool things Adobe has up their sleeve.



You
SO need to watch this... trust me. BTW (for those of you waiting... they did show OnLocation for Mac in this demo).



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School of Podcasting Interview about Video Podcasting

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Thanks to the School of Podcasting for having us on the show. I had a chance to catch up and talk with the host about what folks need to think about when moving into the world of video podcasting. The interview also features my co-author (and business partner) Mark Weiser.

You can get the interview for free right here (
http://www.schoolofpodcasting.libsyn.com/index.php?post_id=330803) and you should also check out their other shows which offer great perspective.


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Does the World Need Another Media Player?

Adobe released the Adobe Media Player software on April 9, which allows a customizable, cross-platform media player experience. Built using the Adobe AIR runtime, the media player harnessed the power of Flash to create a rich media experience. To complete the experience, Adobe adds support for both RSS feeds and H.264 video, two of the open standards used by the podcasting movement.
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What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as an evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.

“The growth of video online, the dramatic growth of flash as the video delivery mechanism of choice… there was a ripe opportunity to take advantage of all these events around the industry,” said Cooley. “We started to build an RSS aggregator and quickly recognized that video was going to be a significant media online and so it became a video RSS aggregator. And so that’s really the birth of the Adobe Media Player.”

MUCH MORE AFTER THE JUMP

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Really Cool Adobe Announcements

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Adobe showed some awesome stuff at NAB. My favorite was a future version of Premiere that transcribes your footage, then makes the transcription searchable for both editing and publishing to the web. I was going to do an in-depth write-up.... but then I got busy (still will).

In the meantime. Check out this article for details.
http://www.peachpit.com/blogs/blog.aspx?b=a75e92b0-f44f-4dfb-9eb4-96920bcaddc1
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Time to Comment on Advertising and Measurement Standards

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The Association for Downloadable Media just unveiled Advertisement Unit Standards and Download Measurement Guidelines. They'd like public comments on both. They encourage public comments in order to refine and enhance the documentation. The public comment period will end on May 16, 2008. You can download and comment on the draft standards for advertising and measurement here. The open comment period will conclude May 16, 2008.



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Get the Adobe Media Player Now!

This is an excerpt from an article to be released in full later this week:

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Adobe released the Adobe Media Player software on April 9, which allows a customizable, cross-platform media player experience. Built using as an Adobe Air application, the media player harnessed the power of Flash to create a rich media experience. To complete the experience, Adobe adds support for both RSS feeds and H.264 video, two of the open standards used by the podcasting movement.

What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as the evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.

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“The growth of video online, the dramatic growth of flash as the video delivery mechanism of choice… there was a ripe opportunity to take advantage of all these events around the industry,” said Cooley. “We started to build an RSS aggregator and quickly recognized that video was going to be a significant media online and so it became a video RSS aggregator. And so that’s really the birth of the Adobe Media Player.”


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The Adobe Media Player is immediately available as a free download for Windows and Macintosh platforms from
http://www.adobe.com/go/mp.




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Interesting Story About Microsoft and Yahoo

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Looking for a little insight into the proposed acquisition of Yahoo by Microsoft? Looks like web video is one of the major influences. Check out this article over at Variety Magazine.


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21 Years of Apple Evolution

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When I look at what Apple has accomplished its been an interesting journey. The company has released a ton of great products (and also a few clunkers). I have found a great image that lets you see much of the product line laid out chronologically. After all, you can't get to the great Mighty Mouse without first passing the "hockey puck."

It really is pretty interesting to
see the "big" picture. Be sure to click on the graphic so you can zoom in and view.



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Open Television Network Launches

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Podcasters looking to monetize their content have a new option called the Open Television Network, powered by klickTab. The site has been under development for a long time and has now launched.

“klickTab is a unique service that lets you create single item, or channel feeds (aka podcasts) where there is a charge per item downloaded.

As a content owner, you create an account for yourself at
http://www.opentvnetwork.com/contentowners.  You can check out the process through the screencasts on that page, along with some resources on encoding, hosting and protecting content.

Once you have created an content owner merchant account, you then create the feeds (podcasts) and add items to those feeds. We provide you with an embed code that has the klickTab graphic and all necessary code behind it so that a viewer customer can click on the link, enter their email address and password and download the link to iTunes or Miro. In iTunes or Miro they can browse the previews (trailers) you provide, buy content items, manage them, view and/or synchronize to an iPod or stream to an Apple TV.”

You can find more details on their
site and in this article.


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New Podcasting Book About to Ship

My podcasting book is now off the presses and on its way to stores.

Here's Chapter 1

The initial reviews are in:

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"This guide is full of solid information from people who know online video and are in the trenches doing it. It's a must read for anyone who wants to produce professional video podcasts." – Jason Van Orden, podcasting consultant and author of Promoting Your Podcast

"Required reading.Starting with a clear analysis of the nature and business of podcasting it covers the essentials of production and finishes with the all-important topics of delivery, RSS feeds, publishing, and hosting." – Tom Wolsky, vp editorial, National Podcasting System, www.nationalpod.com

"WOW, the accumulated knowledge from 1000s of hours of planning, production, post and delivery essentials delivered in a simple, concise fashiona professional resource manual that needs to be a part of every video production library" –. Gary Adcock, digital artist and technology trainer

"Not just a book about Podcasting, but a full primer on professional audio and video production and digital publishing that is lavishly illustrated and full of practical tips." – Philip Hodgetts, president and ceo, Open Television Network openTVnetwork.com

You can order the book here.


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New Podcast Advertising and Traffic Standards to Be Announced

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Mashable.com, the Social Networking News site reports that “the Association for Downloadable Media has finally announced a date for when they plan to release their long awaited Advertising and Sponsorship Standard and Guidelines for Traffic Measurement - April 16th. The announcement will be made during the upcoming San Francisco ad:tech conference.”

Click here to read the full article.


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Washington Business Journal Article on Podcasting

If you think podcasting is just for kids, you might be missing the next big thing
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Richard Harrington looks out on the small crowd of businesspeople sitting on red plastic chairs in RHED Pixel's Falls Church studios. Dressed in black, topped by a subtle black-and-white pinstriped velvet blazer and hoop earrings, he is the epitome of geek chic.

The audience has come to hear Harrington talk podcasting. These folks already are convinced there is something to podcasting, but they are trying to determine if it can help their businesses.”


Read the full article for free at their website.


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New Report on Podcasting

We're always only the lookout for news on podcasting, here's a new report from eMarketer.com.

Heard the Latest About Podcasting?
http://www.emarketer.com/Article.aspx?1005869

Here's the highlights.
091155


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An International Survey on Podcasting

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This international survey has a lot of information on podcasting. The survey size is a little small, so the numbers are skewed a bit... but it is still a good read. You can download some of the statistics at: http://podcastersurvey.com/ipcs07.pdf. Some of the interesting findings include:
  • Podfading seems to be a minor problem at the moment
  • The European podosphere is commercially less ambitious
  • Podcasting is not only attracting "techies"
  • Podcasting is about identity and relationship management
  • Most are interested in sharing information and expressing of opinions


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New Resource Site Launches – Final Cut Help

I've launched a new resource site called Final Cut Help to offer you more news on Final Cut Studio as well as centralize all of my Final Cut resources and training products. Here are a few things you may like.

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As always... comments and requests are very welcome.



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Prediction: 40% of Video Online by 2012

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The Silicon Valley Insider has an interesting post about video distribution online. Many in Hollywood predict that within four years 40% of all video consumption would occur outside of the television set. That's according to a poll of nearly 300 media execs by Jack Myers and video tracking firm Teletrax. The short article has some interesting insight into how the "big guys" see things.

Read the full article here.





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Interviewer Tips

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Becoming a good interviewer is an acquired skill that takes training and practice. For the less experienced, here are a few helpful pointers.
  • “Edit in the Camera.” Encourage short answers and come back to topics again. Better to focus on good, tight answers than trying to cobble together six takes to make your point.
  • Avoid enumeration or the phrase “Like I said before.” It is highly likely that you will use only part of the answer (such as step three, without steps one and two).
  • Ask leading, open-ended questions… being sure to ask a single question only.
  • Don’t be afraid to stop and start over. Do not let an answer ramble on. Smiles and nods encourage subjects that they are ‘on-target’ and can stop trying to talk themselves out of a corner.



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