Double the Size, Quadruple the Rest

Many video podcasters are embracing larger video podcast sizes. While the 320X240 size is well-suited for portable players like iPods, those viewing on laptops and televisions prefer the image clarity offered by larger sizes. But what’s the impact of using a 640X480 podcast?

• File sizes are approximately four times larger.
  • Download times are approximately four times longer.
  • Hosting and delivery costs are approximately four times greater.

Don’t be discouraged, just be sure that you can afford to give people what they want and that they are willing to wait for that larger size. Some podcasters take the “easy” way out and offer both sizes. This strategy can work against you though as your show’s ranking on the iTunes charts can be negatively impactd as each version is tracked seperately.